We are a rapidly growing branded sportswear company in China targeting 16 to 35-year-old men and women who lead an urban, vibrant and active lifestyle. Our products include footwear, apparel, accessories and equipment. We design and develop our own products and manufacture them at our facilities or through contract manufacturers. We market and sell our products through a network of 22 distributors to over 2,400 retail outlets in China. Approximately 86% of our authorized retail outlets are located in third and fourth tier cities and regions in China, which we believe offer the most opportunities for our growth and expansion. In 2005, our brand was recognized as a “Well-Known Trademark of China” by the Longyan Intermediate People’s Court of Fujian Province. Our trademark has also been recognized as a “Fujian Famous Trademark” by the Attestation Commission of Famous Trademarks of Fujian Province since 2003. We have maintained the National Product Quality Inspection Exemption Certificate, issued by the State Administration of Quality Supervision, Inspection and Quarantine of the PRC for our products since 2003.
We strive to offer comfortable, fashionable and affordable lifestyle sportswear. Our products are designed to feature bright colors, sharp contrasts and bold patterns. We promote our products through multi-channel marketing campaigns, including celebrity and professional athlete endorsements, sponsorship of high profile sports teams and sporting events, television, billboards and other types of advertising and localized marketing activities. We are the main sponsor of a popular Chinese trampoline athlete and 2008 Olympic gold medalist, Wenna He, and the Chinese national weightlifting team, which is one of the most high profile Chinese Olympic teams. In the past, we have retained well recognized and influential pop singers and bands from Hong Kong and Taiwan to personify our brand’s fashionable and vibrant image.